A Different Degree of Wealth

The Three Behaviors Sabotaging Your Investments

Investing is as much about psychology as it is about numbers. Behavioral finance, a field that combines cognitive psychology and financial theory, highlights that our emotions and cognitive biases often drive our financial decisions, sometimes leading us astray. This article delves into three key behaviors that sabotage investments, exploring why they happen, and how to avoid them. Understanding and addressing these behaviors can improve your investment outcomes significantly.

The Influence of Behavior and Psychology on Investing

Traditional financial theory assumes that investors are rational actors who make decisions based solely on logic and available information. However, behavioral finance challenges this notion, suggesting that emotions and cognitive biases heavily influence our financial decisions. Studies, such as Dalbar’s “Quantitative Analysis of Investor Behavior,” consistently show that average investors often fail to achieve market-index returns due to systematic deviations from rational behavior. Recognizing these biases is crucial in avoiding common investment mistakes.

The Three Sabotaging Behaviors

  • Anchoring Bias
  • Loss Aversion
  • Herd Behavior


Each of these behaviors can significantly hinder your investment performance if left unchecked. Let’s explore them in detail and learn how to counteract their negative effects.

Anchoring Bias

Anchoring bias occurs when individuals rely too heavily on the first piece of information they receive (the “anchor”) when making decisions. In investing, this might mean fixating on an initial stock price, an analyst’s prediction, or a company’s past performance, regardless of new and potentially more relevant data. This bias can lead to misjudging an investment’s true value.

For example, if you buy a stock at $100 and it drops to $80, you might irrationally hold on to it, hoping it will return to $100, instead of reassessing its current potential based on updated information. This fixation on the original purchase price prevents you from making objective decisions and can result in holding onto poor-performing investments for too long, missing opportunities to cut losses and reinvest in better options. Similarly, if an initial positive news report influenced your decision to buy, you might ignore subsequent negative reports, anchoring your belief in the stock’s value despite evidence to the contrary.

Steps to Avoid Anchoring Bias:

  • Conduct thorough research from multiple sources.
  • Regularly reassess your investments based on current data, not initial impressions.
  • Set clear criteria for buying and selling investments, and stick to them.


Loss Aversion

Loss aversion is the tendency to prefer avoiding losses over acquiring equivalent gains. The pain of losing is psychologically more impactful than the pleasure of gaining, leading investors to make irrational decisions to avoid perceived losses. This bias can lead to overly conservative investment strategies that miss out on growth opportunities, as investors might avoid taking necessary risks that could yield higher returns.

Additionally, loss aversion can cause panic selling during market downturns, locking in losses rather than riding out market volatility. Investors may sell assets at a loss to prevent further declines, only to miss potential rebounds and recovery. This behavior not only solidifies losses but also undermines long-term investment goals and overall portfolio growth.

Steps to Avoid Loss Aversion:

  • Focus on long-term goals rather than short-term fluctuations.
  • Diversify your portfolio to balance risk and reward.
  • Establish rules for rebalancing your portfolio that are based on your overall strategy, not on emotional reactions to market movements.


Herd Behavior

Herd behavior refers to the tendency to mimic the actions of a larger group. In investing, this often manifests as following market trends without conducting individual analysis or due diligence. Following the crowd can lead to buying into bubbles or selling during market panics.

For example, during the dotcom bubble, many investors bought tech stocks at inflated prices because everyone else was doing so, driven by the fear of missing out on potential gains. This collective rush inflated stock prices beyond their fundamental values, creating a bubble. When the bubble eventually burst, those who had followed the herd experienced massive losses. Herd behavior can lead to significant financial consequences, as it often results in decisions based on emotion and social pressure rather than rational, informed analysis.

Steps to Avoid Herd Behavior:

  • Be willing to stand apart from the crowd and trust your independent judgment.
  • Have a plan and stick to it.
  • Read “Wealth on Purpose” by Bryan Ballentine.

Positive Behaviors to Practice Instead

Instead of falling prey to these biases, cultivate behaviors that support sound investment practices:

  • Patience: Focus on long-term growth rather than short-term gains. Understand that market fluctuations are normal.
  • Discipline: Stick to a well-thought-out investment plan, rebalancing your portfolio as needed but avoiding impulsive decisions.
  • Continuous Learning: Stay informed about market trends and continuously educate yourself about investing.

Mastering Your Mindset

Investing successfully requires more than just picking the right stocks or funds; it requires an understanding of your own psychological biases and the discipline to counteract them. By recognizing and avoiding anchoring bias, loss aversion, and herd behavior, and by cultivating patience, discipline, and a commitment to continuous learning, you can significantly improve your investment performance. Remember, the key to successful investing lies in making informed, rational decisions and sticking to your strategy even when emotions run high.

If you have any questions, give us a call, or read Chapter 1 of “Wealth on Purpose” by Bryan Ballentine.

Have a great weekend!

Sources: Located at the bottom of the article.

Copyright (C) 2021.  Ballentine Capital Advisors.  All rights reserved.

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Ballentine Capital Advisors
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Greenville, SC 29607


Understanding Investor Behavior

3 Biases That Can Sabotage Your Wealth

What is Anchoring in Investing?

Loss aversion bias

Herd Instinct: Definition, Stock Market Examples, & How to Avoid


Ballentine Capital Advisors is a registered investment adviser. The advisory services of Ballentine Capital Advisors are not made available in any jurisdiction in which Ballentine Capital Advisors is not registered or is otherwise exempt from registration.

Please review Ballentine Capital Advisors Disclosure Brochure for a complete explanation of fees. Investing involves risks. Investments are not guaranteed and may lose value.

This material is prepared by Ballentine Capital Advisors for informational purposes only. It is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation or any particular security, strategy, or investment product.

No representation is being made that any account will or is likely to achieve future profits or losses similar to those shown. You should not assume that investment decisions we make in the future will be profitable or equal the investment performance of the past. Past performance does not indicate future results.

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